Woman Eating Fish

Creating demand: The Silverfin™ brand

Creating consumer demand by transforming Asian carp, an infamous trash fish, into an affordable delicacy for human consumption is no easy task. To start, we gave the fish a fresh brand identity – Silverfin™. But Silverfin™ must also match the perceived quality of the name.

The  Cost Of Control Of The Asian Carp

The current methods in place by the Federal and States governments costs anywhere from $14 million to $18 million dollars a year with little to no impact on the overall Asian carp population throughout the Mississippi River Basin. Overall the invasive Asian carp has a $120 billion per year impact on the United States when you consider the economic impact on fisheries, the impact on the environment and eco-systems, and the research and experimentation that is put into attempting to control this fast growing, fast spreading species of invasive fish. SilverFin™ group offers a much more economical solution that not only controls the Asian carp population but revitalizes local fisheries, stimulates local economies, and helps save the eco-system throughout the Mississippi River Basin.

Huge Asian Carp
Vietnam Collage

Creating The SilverFin™Brand

Chef Philippe possesses the skills to prepare the fish. With the help of his Silverfin™ Group, he has developed a unique technique to de-bone this wild caught fish and transform it into delicious, nutritious, convenient and affordable value-added fish products. Combine this with Chef Philippe’s business and public relations savvy to propel demand for Silverfin™ across the country, and we have a sure fired recipe for success.

The Problem And A Solution

On April 13, 2016, Chef Philippe and others cooked a Silverfin Wine Dinner for the LA Natural Resources Committee. Below is a page from the program for that dinner. It explains the problem on the left side and portrays a possible solution on the right side.

SilverFin™ Menu

Alternative Solution

A live presentation by Chef Philippe Parola to the Gulf and South Atlantic Regional Committee on Aquatic Invasive Species, given this past October, 2015

Watch this video featuring Chef Philippe Parola as he lays out the Silverfin™ Group’s Can’t Beat ‘Em, Eat ‘Em business strategy and model to harvest and transform Asian carp into Silverfin™ value-added food products for human consumption in US markets.


We have ambitious goals, but they are not meant to eradicate this menacing costly fish. Eradication is simply not possible. Rather, our goals are meant to reduce and manage the population of Asian carp and their threat to our native habitats and lives by providing a new healthy delicious fish to US consumers. We must learn to live with these fish while controlling their threat..

Cant Beat Em Eat Em
Green Technology

Green Technology

Chef Philippe Parola and his Silverfin™ Group are using green technology to transform wild caught Asian carp into Silverfin™ – value-added natural protein food products for human consumption in domestic markets.